The goals of this project is to designing a brand identity of a custom made restaurant, which the customer gets the freedom to choose their own favourites topping on their pizza. With this customized system, every customer can be directly involved in the process of making their own product. Those brand identity can be in the form of logo, colours, typography, grand design, and various kind of media implementations.
The process of designing a brand identity is divided into several stages starting from brainstorming, manual sketching and digital execution. Our Logo designer worked through dozens of logo concepts to explore more possibilities for the best final logo.
We put hand element and stripes motives to be a unique touch of this brand. The hands with pizza toppings can represent spizzacular as a custom made pizza restaurant.