Doolen

Grocery app that help users to keep shopping in home during pandemic

Web & App design, Branding

Overview

Our challenge is to design an online wholesale store with a smooth user flow with minimal display possible and can be the best solution for users to shop for wholesale needs online easily. Our designer worked to create a design that has more selling value than dozens of competitors' wholesale store apps and websites. We also have an order to design the whole company brand from logo to mascots that have the same energy with the app, which is as a shopping friend in home.

Interface with atomic creation

From button shadow, discount voucher, text field border, until product card color, our UI designer created a high quality interface for each component to achieve the best visual for an online grocery store. Every component have a clean atmosphere, look, and feel for make the whole app more harmonious and emotionally connected.

					
						Oh, thanks to our UX writers for bringing a human feel to
						typographic content, so users can feel closer to the app while
						reading text.